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  • After 137 years, this landmark church finally got a building permit

    The Real Deal New York 15 Jun 2019 | 1:00 pm

    The city of Barcelona has finally issued a building permit for La Sagrada Família, an architectural landmark in the Spanish city that has been under construction since 1882. The city licensed a committee to finish the construction of the Roman Catholic basilica and charge a fee of 4.6 million euros ($5.2 million), CNN reported. License fee proceeds will fund efforts to soften the local impact of the church’s global appeal: 4.5 million people a year […]

  • She will survive: Gloria Gaynor puts New Jersey home up for sale

    The Real Deal New York 15 Jun 2019 | 12:00 pm

    Disco queen Gloria Gaynor is selling her New Jersey mansion for $1.4 million. The 69-year-old Newark native, known for hits like “I Will Survive,” is getting ready for an international tour. She told that she needs to unload her Somerset County home to be closer to New York City. “I love it, I really do. But I’m alone now, and it’s just gotten [to be] too much for me,” Gaynor said. Gaynor and her […]

  • You can stay in Tony Stark’s cabin in Georgia for just $335 a night

    The Real Deal New York 15 Jun 2019 | 11:00 am

    For about $335 a night, Marvel fans can make like Robert Downey Jr. and Gwyneth Paltrow and act like they’re in “Avengers: Endgame.” The lakeside cabin where Tony Stark is shown living with Pepper and his daughter in the film is now available for rental on AirBnB, according to Hypebeast. The three-bedroom, three-bathroom cabin is located in Fairburn, Georgia., about a 20-minute drive from Hartsfield-Jackson Atlanta International Airport. It can accommodate up to six guests, […]


    Real Estate Weekly 14 Jun 2019 | 12:05 pm

    CBRE announced that Joseph A. Cabrera is joining the firm as vice chairman in the Advisory & Transactions unit in the New York City office.

    Joining Cabrera will be his team of four partners: David Glassman, Michael Gordon, Timothy Kuhn and Brendan Cavender.

    Most recently with Colliers International as Vice Chairman of the Eastern Region, Cabrera has also served at Cushman & Wakefield as a Vice Chairman, Insignia/ESG as an Executive Managing Director and the Galbreath Company as Northeast Regional President.

    Two of Mr. Cabrera’s partners coming to CBRE, David Glassman, Executive Vice President, and Brendan Cavender, Senior Vice President, will be based in New York and focus on tenant and agency representation.

    Michael Gordon, Executive Vice President, will be based in Connecticut and Timothy Kuhn, Executive Vice President, will work in Philadelphia and New Jersey.

    In a career spanning 30+ years, Cabrera has completed more than 4,000 transactions totaling over 50 million square feet in 250 cities across the globe.

    His recent transactions include representing Bank of Montreal in its move to 151 West 42nd Street; Sidley’s long-term lease restructure at 787 Seventh Avenue; and relocating Campari’s North American headquarters from San Francisco to New York City.

    Cabrera won REBNY’s Ingenious Deal of the Year Award for Thomson Reuters’ joint venture development at 3 Times Square and two NAIOP Deal of the Year Awards. The first was for Citicorp North America’s relocation from New York City to Stamford, Conn. Cabrera and his team also won for FactSet Research Systems’ headquarters deal in Norwalk, Conn.

    Cabrera earned a B.A. from Columbia College where he was an All-Ivy running back and his J.D. from Temple Law School.


    Investment sales broker Greg Corbin has joined Rosewood Realty Group as Executive Managing Director after a decade with Besen & Associates.

    He will continue to lead The Corbin Group at Rosewood and will be accompanied by brokers Aaron Kline, Brandon Serota and Chaya Milworn.

    Corbin comes with extensive market expertise and a notable track record.

    He has been involved in the sale of $875 million worth of commercial real estate and currently has four buildings in contract with an aggregate value of $34.6 million.

    He has sold property in almost all asset classes and has extensive expertise in the bankruptcy and foreclosure fields.

    Prior to joining Rosewood, Corbin spent a decade at Besen & Associates, where he won the awards of Deal Maker of the Year in 2015 and 2017, Broker of the Year in 2014, and Team Player Award in 2014.

    Before Besen, he was a director of sales at Massey Knakal Realty Services.

    Corbin is a graduate of Horace Mann and Boston University.


    Greystone has appointed Alex Papathomas as Chief Technologist for its Greystone Labs division to oversee the continued development and rollout of proprietary software serving Greystone’s commercial real estate clients.

    Prior to joining Greystone, Papathomas served as a Vice President at RealtyMogul, a real estate crowdfunding and investing platform, where he built a proprietary loan underwriting system that was ultimately acquired by Hunt Real Estate Capital in February 2019.

    Prior to that role, he was Chief of Staff and an underwriting lead at Investors Bank. Earlier in his career, Papathomas was an equities analyst for Alternative Energy Investing LLC.


    Hodges Ward Elliott announced that Daniel Peek will be joining as President of the firm’s Hotel Group.

    eek has completed more than $30 billion in hotel sale, debt and structured finance transactions over his career.

    He joins HWE after serving as Senior Managing Director, Head of Hospitality Practice, at HFF for more than 12 years. Prior to that, he was a co-founder and managing director of Regent Street, an affiliate of The Plasencia Group. He also held numerous hotel operations and consulting positions over the course of his career as well.

    Peek is a graduate of Cornell University.


    Equiem announced that CRE Tech leaders, Antony Slumbers and Linda J. Isaacson, have joined the firm’s Advisory Board.

    The pair will help provide Equiem’s leadership team with strategic guidance, particularly in relation to the company’s ongoing global expansion, as well as advising on both new and existing product lines.

    Linda J. Isaacson is First American Title’s Senior Vice President, Director of Business Intelligence, Data & Analytics for the National Commercial Services Division.

    Isaacson serves as Chair of The Global Exchange Council of Urban Land Institute and is a member of the Pension and Real Estate Association (PREA), a non-profit trade organization for the global institutional real estate investment industry where she sits on PREA’s Research Affinity Group.

    She is a member of the CRETech Leadership Board that provides a platform with important insights on the most impactful industry technology trends.

    Antony Slumbers has been a software development and technology strategist in commercial real estate since 1995.

    A serial entrepreneur, he has founded and exited several proptech software companies. Now, he consults and works with real estate boards on transformation, technology and innovation.

    He is a member of the CREtech Leadership Board.


    Herrick, Feinstein LLP announced that Philip Tucker has joined as a partner and Maryam C. Toosie has joined as special condominium counsel.

    The two join Douglas Heller in Herrick’s Condominium and Cooperative Law Practice

    Phil Tucker has worked with a number of New York City’s largest developers on some of the most sophisticated mixed-use condominium projects of the last decade, including Riverside Center on the Upper West Side; Sky View Parc in Flushing; 30 Park Place; Four Seasons Private Residences New York Downtown; and Pacific Park on the site of the former Atlantic Yards Terminal in Brooklyn.

    He advises clients on every aspect of the planning and implementation of such projects and collaborates with stakeholders and key members of development teams to move projects forward.

    Tucker joins Herrick from the New York office of Kramer Levin Naftalis and Frankel LLP.

    Maryam C. Toosie represents developers, lenders, borrowers, and investors in the acquisition, sale, financing, and leasing of various real property types.

    She advises clients on the registration, marketing, and sale of condominium offerings.

    She also assists condominium and cooperative corporation boards with corporate governance issues, unit owner/tenant-shareholder disputes, annual meetings and Board elections, managing agents, and the review of loan documents for refinancing and capital improvement projects.

    Prior to joining Herrick, Toosie was counsel at Porzio, Bromberg & Newman, P.C.


    Admiral Capital Group announced James Maher Jr., formerly of BlackRock and most recently Harbor Road Holdings, has joined the investment management firm as a principal.

    Maher Jr. will primarily be responsible for investments across the firm’s value-add real estate platform.

    Prior to joining Admiral, Maher Jr., worked at BlackRock for 13 years and left the firm in 2014 as a director on the real estate equity team in New York City.

    He then co-founded Harbor Road Holdings, a privately-held real estate investment company focused on acquiring and repositioning multifamily assets in Manhattan, Brooklyn and Queens.

    Maher Jr. earned a Bachelor of Arts degree from Brown University and an MS in real estate finance from NYU.


    Alfred Sanzari Enterprises announced that Jeffrey Fuller has joined their senior executive team as Director of Property Management.

    Fuller will oversee day-to-day management of Alfred Sanzari Enterprises’ over six million-square-foot portfolio and manage relations with the firm’s over 200 tenants.

    Fuller brings nearly 30 years of property management experience to the role. Prior to joining Alfred Sanzari Enterprises, he erved as Director of Property Management for Onyx Equities in Rutherford, N.J.

    During his time with Onyx, he helped manage Onyx’s over eight-million square feet of Class A commercial, industrial, and retail portfolios across New Jersey, Pennsylvania and New York.

    In addition to Onyx, he has worked in property management for Samson Management, Lincoln Property Company, ECA Services, and JFK Health System over a distinguished three-decade career.


    CBRE has named retail industry expert Melina Cordero as the leader of its retail capital markets business for the Americas.

    Cordero will lead the company’s Capital Markets’ team of more than 130 retail professionals who specialize in the sale, debt and structured finance placement assistance, and recapitalization of retail properties in the Americas.

    Cordero, who is being promoted to managing director of Capital Markets, most recently held the position of global head of Retail Research at CBRE, working closely with retail professionals and business-line leaders to generate in-depth analysis on the latest trends and influences shaping the retail and shopping-center industries.

    In her new role she will report to Chris Ludeman, global president of Capital Markets.

    Prior to joining CBRE in 2016, Cordero’s retail experience spanned three continents, including serving as Director of Analytics for Path Intelligence, a UK-based data and customer-analytics technology firm.

    Prior to this, Cordero also worked as a Global Industry Analyst tracking the retail and consumer-goods industries at Euromonitor International in London, and worked in urban planning and business policy research at the UK Parliament.

    Cordero holds dual Master of Science degrees in Urban Planning and International Development from the London School of Economics and Political Science and Sciences-Po Paris. She also holds a B.A. from Yale University.


    MetLife Investment Management announced that Adam Ruggiero will lead a newly created client solutions and product specialist team within real estate.

    Ruggiero will serve as the real estate product expert partnering with MIM’s Institutional Client Group (ICG).

    He will work closely with MIM’s consultants, clients and prospects to develop new investment product offerings and further extend MIM’s existing real estate capabilities.

    Ruggiero joined MIM’s real estate research and strategy group in 2015. During his tenure, he was responsible for research and strategy across MIM’s real estate debt and equity platforms.

    Previously global head of real estate research and strategy, Ruggiero assumes this new role effective immediately.

    Will Pattison has been appointed global head of real estate research and strategy at MIM.

    Pattison, who also joined MIM’s real estate research and strategy group in 2015, has played a key role in extending MIM’s research, risk management and portfolio strategy efforts.

    Pattison has almost 15 years’ experience in institutional real estate valuation, research and portfolio management.


    Greystone announced that Jerry Lam has been named Chief of Credit for its Freddie Mac Small Balance Loans platform.

    Lam joins Greystone from Freddie Mac, where he most recently served as Director of Credit for its SBL platform and a senior member of the credit team.

    Prior to his tenure at Freddie Mac, Lam held a variety of production and underwriting roles at companies including Barings Capital, Capital One Bank (formerly Beech Street Capital), PNC Bank, and Highridge Costa Housing Partners. 

    Lam earned a Bachelor’s degree in Business Administration from California State University, Fullerton.

    He will report to Leah Purvis, Managing Director and Chief Credit Officer for Greystone’s Agency Small Loans platform.

    The post WHO’S NEWS: appeared first on Real Estate Weekly.

  • School contractor jailed for prevailing wage scam

    Real Estate Weekly 14 Jun 2019 | 11:44 am

    Attorney General Letitia James and New York City Comptroller Scott Stringer announced the sentencings of Vickram Mangru, his wife Gayatri Mangru, and AVM Construction Corp., of Valley Stream, NY, for failing to pay proper prevailing wages to workers related to a publicly-funded New York City construction project.

    The defendants were sentenced in Bronx County Supreme Court in front of Justice James A. McCarty.

    Vickram Mangru will serve 30 days in jail, followed by three years of probation, after his felony conviction of Failure to Pay Prevailing Wages and Benefits.

    Gaytari Mangru was sentenced to a Conditional Discharge as result of her misdemeanor conviction on the same charge.

    The defendants both pled guilty to the charges on February 11, 2019, and have paid $80,000 in restitution to three workers. The remaining $201,630.09 was subject to an Order of restitution issued by the court.

    In addition, all defendants will be prohibited from bidding on or being awarded any public works contract in the State of New York for a period of five years.

    Between December 22, 2012 and February 14, 2015, Vickram Mangru, as owner of Vick Construction and operator of AVM Construction Corp., failed to pay several of his employees’ proper prevailing wages for construction and repair work on several public schools in the Bronx.

    State law requires that on certain construction projects designated as “public works,” workers must be paid a pre-determined industry minimum wage per hour, plus a benefit rate, collectively known as a “prevailing wage rate.”

    An investigation revealed that Mangru paid his workers between $120 and $160 a day for 40-50 hours worked per week.

    To cover up the crime, he falsified payroll records submitted to the city Department of Education.

    The post School contractor jailed for prevailing wage scam appeared first on Real Estate Weekly.

  • Howard Hughes taps SOM to guide Seaport evolution

    Real Estate Weekly 14 Jun 2019 | 11:40 am

    The Howard Hughes Corporation (HHC) has selected Skidmore, Owings & Merrill LLP (SOM) to advance a forward-looking plan for the continuing evolution of Seaport District properties.

    The Seaport District is New York’s original commercial hub, located along the East River in Lower Manhattan among historic cobblestone streets and restored 19th Century buildings with views of the Brooklyn Bridge, Statue of Liberty, and the city skyline.

    HHC’s goal in engaging SOM is to facilitate a process that will produce a clearly stated vision for the future of its Seaport properties in the context of the surrounding area, in collaboration with local residents and businesses, community leaders, elected officials, Community Board 1, the South Street Seaport Museum, historic preservation advocates, and the educational institutions and nonprofits that call the Seaport home.


    HHC and SOM will meet with local stakeholders and host dedicated public forums in order to create a plan that is responsive to community members and preserves the historic character of the neighborhood while guiding its growth and revitalization.

    For this project, SOM has assembled a team of seasoned urban designers and architects from its City Design Practice.

    The team, to be led by SOM managing partner T.J. Gottesdiener, design partner Chris Cooper, and City Design Practice leader Keith P. O’Connor, will be taking into consideration notable elements including the area’s public space and community facilities; resilience and sustainability efforts; affordable housing; pedestrian, bicycle and traffic circulation; streetscape and wayfinding strategies; as well as infrastructure and public transit conditions.

    SOM will focus on providing a comprehensive plan for HHC’s Seaport District properties in the context of the neighborhood, with a particular focus on the surface parking lot at 250 Water Street as well as other potential improvements to the Seaport District.

    A key objective of the planning strategy will be to ensure a sustainable future for the South Street Seaport Museum, a community anchor that embodies the South Street Seaport Historic District’s enduring role as a “port of discovery.”

    The Howard Hughes Corporation is a long-standing supporter of the Museum and has directed SOM to pursue strategies that will continue to help strengthen the organization so it may continue to fulfill its role in connecting the area’s past, present and future in a meaningful way.

    HHC president of the New York Tri-State Region, Saul Scherl, said, “We are pleased to be working with SOM and the community on a plan for the Seaport District that will build on the success of the revitalized Pier 17 and the preservation of the Fulton Market, Tin Building and adjacent blocks in the Historic District.

    “The plan will address the needs of the neighborhood in the context of Lower Manhattan and New York City as a whole.

    “The depth of SOM’s work in New York — on everything from development in historic districts to adaptive reuse of landmark buildings and the design of resilient waterfronts — makes the firm uniquely qualified to help lead the Seaport District into its next phase. HHC is committed to advancing a plan that serves the needs of this vibrant community and enhances the district’s role as a vital economic hub for the city.”


    “We look forward to collaborating with HHC, residents, community leaders, elected officials, the South Street Seaport Museum, and representatives of the educational institutions that call the Seaport District home,” said Design Partner Chris Cooper.

    “We are eager to craft a compelling and inclusive plan for these Seaport District properties with an eye toward the larger neighborhood and the Lower Manhattan context—one that enhances and preserves the historic character of this distinctive New York City waterfront community, while contributing to its ongoing growth and revitalization.”

    Since assuming a long-term lease for Pier 17 and portions of the South Street Seaport Historic District in 2010, HHC has invested over $600 million in the Seaport District.

    The company is building and renovating more than 450,000 s/f of space in the district, creating new culinary, fashion, entertainment and cultural experiences as well as public open space.

    When current projects are completed and fully leased, HHC will have added some 1,740 jobs and the Seaport District properties will generate over $200 million of economic activity each year.

    Highlights of the Seaport District include the four-story Pier 17, a 1.5-acre rooftop which serves as a cultural event space and year-round community amenity. The Rooftop at Pier 17 Rooftop transforms seasonally from the city’s first open-air rooftop ice skating rink to an outdoor performance venue.

    Opening this year, Pier 17 will soon include waterfront restaurants from Jean-Georges Vongerichten, Andrew Carmellini, David Chang of the Momofuku Group, and Helene Henderson of Malibu Farm.

    The post Howard Hughes taps SOM to guide Seaport evolution appeared first on Real Estate Weekly.

  • Trump’s former campaign chairman, Paul Manafort’s $3.6 Million SoHo Condo is for sale

    BrokerPulse 14 Jun 2019 | 9:39 am

    29 Howard Street | Credit: Getty Images

    (NEW YORK, NY) — Lobbyist Paul Manafort, was sentenced to 47 months in prison after being convicted for financial fraud. According to CNN, he was convicted last summer for defrauding banks and the government, and for failing to pay taxes on millions of dollars in income. These convictions have led to the seizing of five of Manafort’s properties, as reported by Forbes. After a plea deal with the U.S Marshals, they have listed the first property owned by Manafort, listing at $3.66 million. Located on 29 Howard Street, this 2,060 square foot condo, sits on the fourth floor and comes with a two-bedroom, two-bath layout. It has also been recently renovated including an open floor plan, fireplace, new floors, central A/C, new kitchen, and an in-unit washer and dryer.


    A street view of 29 Howard Street, where Paul Manafort reportedly purchased a condo unit in 2012, in the SoHo neighborhood of Manhattan. 

    In addition to his financial fraud charges, Paul Manafort has also faced new charges on this Howard Street condo, for residential mortgage fraud. Prosecutors stated that he had falsely listed his daughter and son-in-law as residence of his condo when applying for a $3.4 million loan, in actuality Manafort had listed his property on Airbnb for more than a year ranging from hundreds of dollars a night to thousands for a long term stay.

    Manafort’s SoHo condo was the first of several seized properties to be on the market, four properties have yet to be listed. These NYC properties include a Brooklyn brownstone with seven bedrooms, a three bedroom condo in Little Italy, a 10 bedroom Hampton home, and condo located in Trump Tower.

  • Building Your Brand: A few tips for New Brokers

    BrokerPulse 13 Jun 2019 | 2:36 pm

    Screenshot of Compass website, agent logo development.

    (MARKETING) — Many people use the terms “marketing” and “branding” interchangeably, but they have two separate meanings.

    Marketing works to make the brand flourish. The brand is your image and your mission. It’s your company’s promise to your client of what and how you can deliver. Marketing makes the brand successful through finding and growing the market for your brand.


    View this post on Instagram


    @compassgreaterboston agents @ejrealestate spread love in their community 365 days a year. Discover their reflections on home below, and check out today’s stories to find out what home means to fellow Compass team members across the country! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🏡 On home: Home to us is a place to gather, live, rest, celebrate, laugh, cry, and love. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ❤️ On community: We’ve lived in our neighborhood for over 36 years, and take pride in being ‘out’ and about and stewards of community events and not-for-profits. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌈 On finding their place at Compass: Everyone at Compass has been so warm and welcoming. It’s amazing to be in a supportive environment that celebrates diversity and authenticity. #findyourplace #pride🌈

    A post shared by Compass (@compass) on

    The brand is the thoughtful expression of your company’s value and message. Marketing is sowing, weeding, and daily labor needed to make your brand the beautiful garden it should be. As a new age taking the colossal tasks of starting things out on your own, here are some ways you can build brand awareness.

    Here are four ways to Build Brand Awareness as a new Agent:

    Your Brand’s Identity

    Your brand is the unique suit you will be putting on everyday as a broker. It’s not just about the logo; forget about the logo and design for now and focus on answering key questions that you will be asked by a future agency, like:

    1. What is your mission statement? This comes with knowing your brand’s base values.

    2. Why are you going in this direction? How did it all start? Explain the seed that was your business.

    3. What sets you apart from the crowd?

    4. What is the brand’s image? Give a sense of the style and the company’s work culture.

    5. What will your company’s vibe be? Will it give off a homey, local feel or a luxury, high-end. Or maybe something somewhere in the middle? Wherever you want your brand to be on the spectrum, you want to make sure you emit that feeling.

    6. It is important to sit down and imagine how someone will describe your company when they see its brand. This gives you an important reminder of your company’s execution of your brand and whether or not you were successful. This is the tie-back from your starting point to your end point and the point of revision.


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    I am everywhere NestSeekers 2019 __ #NestSeekers

    A post shared by Nest Seekers International (@nestseekers) on

    This is not a quick exercise. This is something you should write down and be able to elaborate. A good way to exercise your knowledge and deliver the message to the best of your ability would be recording yourself and practicing, as if the video would be sent to an agency. If you’re not sure on how others feel and understand your brand, ask a former client or a colleague what they think. You can ask some of these very questions, or just a general understanding about your message and image.

    Get Visual

    Graphic Design may not be an area of expertise for all us, creating brand visuals and collateral could be the most crucial aspect of a branding exercise.It is important to research ways in which you can create your own logos, many websites offer creative tools that will help you select the best logo to represent your brand.

    Visuals that tie together with your logo could include business cards, a website, for-sale signs, open house signs, sign riders, listing flyers and direct mail pieces. Visual branding can be used to influence an audience’s perception of you, it can be more than just photos, it includes telling a story based on your values. Is your style sophisticated? Authoritative? Maybe even acerbic. An audience may be able to answer that question simply by taking a look at your visuals. Such visuals can include color choices, fonts and text size, and mood of your design can state the values of your brand.

    Your audience & Offering Value

    Knowing your audience is fundamentally important for branding, it is the first step you should take in creating a successful visual brand identity. Ask yourself about specific locations, income, occupation, marital status, who do you want to attract?

    An example is Nest Seekers International, Nest Seekers is a rapidly expanding global real-estate marketplace. Their audience includes brokers, real-estate companies and agents, and potential customers. The visual branding of Nest Seekers is minimal and professional but all appealing.

    Does your visual branding offer value? Why would your audience want to work with you ? What makes you stand out? As a real-estate brokerage you may want to include customer testimonials, insights, land inks to social media accounts . Feedback from your audience can be very important, it gives insight on how your brand may be perceived and how well its functioning.

    Color Scheme & Font

    How do you combine color theory with business? A color theorist, Faber Birren links colors with our emotional state and provokes several different responses. Colors trigger responses differently in every person which is an important factor to take into consideration when selecting a color scheme for your brand. By consistently using the same sophisticated colors for your brand you substantially strengthen your brands association with those colors. Certain colors such as blue portrays safety, institutions such as banks may select this color for finance and insurance purposes. Green portrays health and growth, essential for organic products and healthful foods. Deciding on which colors conveys the personality of your brand can be difficult and confusing but finding online tools to help with the process is beneficial.

    Selecting the right font is crucial to your visual branding, your font should convey your values. Font selection represents your specified style as well, for a sleek or modern brand you may want to use such as ‘Sans-Serif’ which you can see consistently used by Compass Real-Estate which has a minimalistically modern diction. The selection of your font is another way to express your personality and the personality you want your brand to convey, you are generally speaking to your audience so it is important to understand how and what you are communicating to your audience. There are four steps you should consider taking when it comes to selecting your typeface:

    1. Scour open sources for creating your unique style, open sources are free typefaces. Primary sources are typefaces your pay for but can give you more creative freedom and flexibility, with a wide variety of styles. Lastly custom typefaces are entirely unique and created by you, this can allow you to create your unique visual language specifically designed for your brand.

    ARGÖ | Font By Anthony James | Behance

    2. Narrow it down. Ask yourself, Is it distinctive? Flexible? Is it comprehensive? Is it legible?

    3. Pair & Play, play around with different typefaces, be certain that they work together and create a strong typographic language.

    4. Design your hierarchy, after selecting your top three typefaces create a design that puts them together in a coherent and intuitive style. Designate your primary type or your default typeface an overall reflection of your brand identity, a secondary type complimenting your primary and supporting your typographic design. Your tertiary type can be used for accents. Take these factors into consideration, each style is meant to serve its specific purpose and ultimately play a specific role in your design such as headers, subheads, and body copy.

    Become a subject matter expert

    If all people ever see is your logo and pretty website, memorable as they might be it will be very difficult to make a lasting impression on them. How do you stand out? Referrals happen because great businesses provide value, because they treat their customers well, and provide great service. Therefore how do you make yourself stand out as an agent in a fiercely competitive environment. It is important to list out your areas of expertise, for example, do you excel in high-end sales, investment properties, commercial properties or even eco-friendly? Pointing out keywords can help identify your personality in order to succeed when building a brand.

    As a newer agent, demonstrating your expertise through marketing is practical. Marketing entails market research, sales strategy, public relations, product development, and customer support, it can take numerous amount of platforms to build your brand over time. Now more than ever leads are generated through digital marketing and meaningful content. Take the opportunity to flaunt your industry knowledge and establish trust by sharing content your audience will find valuable. Aspire to become the go-to source for the information today’s consumer is looking for.

    Solid content marketing strengthens your brand and your reputation amongst consumers and your professional peers. The key to successful content marketing is creating the right content, research the type of questions buyers, renters, and sellers are asking, then simply create content that will give answers to those questions. Take a look at your email inbox and in the notes from your conversations with clients and prospects, from there create content that will strengthen your brand.

    Remember, it all goes back to customer service

    Your brands fancy logo, a genius tagline, and memorable body copy backed up by reams of content displaying your mastery of all things real-estate can mean nothing unless you provide an unforgettable customer experience.

    Your logo or website may be easy to recall or remembered by its aesthetic presentation, but the thing they will remember most is how they are treated when they work with you. Your reputation is extremely significant in this business, and that reputation is solidified through consistently providing superior customer service, and product.

    Here are five golden rules you may need to know for excellent real-estate customer service:

    1. Let empathy be your guide

    2. Be engaged and responsive

    3. Remember to always be communicative

    4. Go the extra mile

    5. Show your appreciation

    In this business it is important always satisfy and personalize your sales to you clientele, think of these five rules when working with them. Let empathy be you guide, put yourself in your client’s shoes, understand their perspective. Are they first time buyers? Investors? Down-sizing? Or Relocating? No matter the circumstance, empathy not only helps you relate to your clients but it will also guide your ability to communicate, problem solve, react and make a customer feel understood. By being engaged and responsive you are proving to your clients that you are dedicated to them, clients expect immediate follow up, this included responding in a timely manner, keep them updated, and most importantly follow through when you say you will.

    Always be communicative, clear communication is key to success. How well you communicate will leave a strong impression on a client. Go the extra mile, leave your clients impressed by providing additional information, amenities, etc. Last but not least show your appreciation, make your customers feel appreciated for choosing to work with you. The reputation you gain and what customers say about your business is the most important part of your branding, and it will ultimately be what makes or breaks you in this business.



  • The Struggling Hamptons: The Real Estate Rut has Traveled East

    BrokerPulse 12 Jun 2019 | 1:27 pm

    (NEW YORK, NY) —— The real estate rut has traveled east. The picture-perfect Hamptons, which has provided an oasis to many wealthy New Yorkers, is losing value.

    According to Douglas Elliman Real Estate, home sales in the Hamptons have fallen 19.3 percent in the first quarter, and this has been the fifth consecutive quarter of falling numbers. The median sales price of a single-family home has fallen 7.9 percent to  $860,000 between January and March of 2019, compared to the same period the previous year.


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    OFF MARKET / IN CONTRACT: Southampton $35M __ In an effort to transform our industry new real estate portals created an incredible amount of information available online. It created much transparency and have benefited consumers greatly. However there is still a world out there of discerning consumers who prefers to trade more discreetly and strategically. Recently we have had the great pleasure of servicing and executing successfully valuable transactions in the most desirable ocean destinations. __ If you are looking to purchase a property in Southampton, Bridgehampton, East Hampton or anywhere else in this market DM us discreetly. It would be our great pleasure to educate you on our off market and #Unlisted properties. __ #NestSeekers #Southampton #Hamptons

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    Besides the suffering sales market in New York, there are several possible reasons for the slow down: Downsizing baby-boomers – this generation has shifted to downsizing. As their children are moving out and moving to lower-tax states such as Florida.


    The slowing market is also due to the inability of millennials to buy second homes. Millennials are career oriented and focussing on buying their first homes and paying off mortgages before taking the leap to buy their second property.


    New York financial sector has been another contributor to the distressed housing market. The average annual bonus fell 17 percent from 2017, according to the estimates by the New York State controller.


    The major contributor is due to the change in tax laws. The slowdown is contributed to the Trump Era tax changes. Jonathan Miller of real estate appraiser Miller Samuel blames the cap of $10,000 on the amount of state and local taxes, as well as property taxes, that can be deducted from federal income tax.


    Governor Andrew Cuomo of New York has said that Trump’s $10,000 cap is politically motivated, calling it a “diabolical political maneuver” declaring an “economic civil war” which has “restructured the economy to help red [Republican] states at the cost of blue [Democratic] states.”


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    📍 21 Kellis Way, Bridgehampton NY $6,995,000 __ Situated on nearly 2 acres within a gated south-of-the-highway enclave, a 6,800 SF, 8+ bedroom traditional residence sits perched aside Kellis Pond, one of the Hamptons most beautiful freshwater lakes. Completed in 2014, the home’s double-height foyer leads to various living areas including a bright, formal living room with fireplace, a formal dining room, adjacent butler’s pantry and a custom gourmet kitchen with its own spacious den and breakfast room, complete with wood-burning pizza oven. Rounding out the first floor are two guest bedrooms and a sumptuous, sunlit master bedroom suite, featuring ample closet space and a spa-like marble bathroom. Take the wide staircase to the second floor which boasts a welcoming open recreation room with a full wet bar, wood-burning fireplace, billiard area and an adjacent outside terrace, made of Brazilian Ipe wood. Two additional master suites occupy the second floor; the southern-most with a radiantly-heated solarium tower with a walk-around deck and the northern-most suite with a private terrace and large, accommodating closets. Two additional guest bedrooms and a laundry center complete the 2nd floor. The lower level offers a full gym, additional staff bedroom, a lower “pool house” area with stairs to the outside, and unfinished areas pre-wired for a theater and wine room. An elevator connects all three levels of living space. The lakeside grounds offer an infinity edged pool with spa and waterfall. Enjoy all the wonders Kellis Pond has to offer: fishing, kayaking or sailing from one of the two beaches right on the property. Four-star accommodations and countless amenities define this unique offering. __ Listing: @JamesNestSeekers, @TeamGiugliano #NestSeekers #Bridgehampton #Hamptons Visit, WebID: 1070807

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    Miller also says that the tax changes impact the north-east more than the rest of the US due to the homes in the north-east market are much more expensive. “Most of the north-east is a high-cost, high-tax housing area,” says Miller.


    Loyal Hampton dwellers continue to go east regardless of the current state of the market, but prospective buyers seem to be holding off. Rylan Jacka, a Hamptons agent with Sotheby’s International Realty, says, “this year, the volume of rentals has far exceeded anything I’ve done in the past 20 years.”


    Sellers are lowering their expectations and accepting lower prices, becoming more realistic about the changing Hamptons market. It will take time for transactions to pick up again, as many sellers are disconnected from the current state of the market. “It could take another six months or a year for sellers to capitulate,” says Miller.


  • Living In: Asbury Park, N.J.: A Seaside Community Reborn

    NYT > Real Estate 15 May 2019 | 2:01 am

    The once-desolate oceanfront resort is being restored and rebuilt. But some worry that threatens the quirky energy that made it unique.

  • Square Feet: Visit Times Square? These Projects Want You to Experience It

    NYT > Real Estate 14 May 2019 | 4:36 pm

    TSX Broadway, which will a feature a theater, a hotel, a shopping center and an outdoor stage, is the latest effort by developers to lure visitors.

  • Living In ... Asbury Park, N.J.

    NYT > Real Estate 14 May 2019 | 12:48 pm

    The once-desolate oceanfront resort is being restored and rebuilt. But some worry that threatens the quirky energy that made the city unique.

  • Anna Faris Has Sold the Hollywood Hills Retreat She Shared With Chris Pratt

    Real Estate – Observer 14 Aug 2018 | 4:01 pm

    But the home didn't bring in quite the haul she was hoping for.

  • Joe Jonas Doesn’t Want Cake by His Sherman Oaks House

    Real Estate – Observer 14 Aug 2018 | 9:14 am

    He's listing the home for $4.25 million.

  • Summer Aboard a Boat: The Cheaper Version of a Vacation Home With Way Better Views

    Real Estate – Observer 10 Aug 2018 | 3:30 am

    Tired of your current location? With a boat as a summer home you can pick up and sail to Martha's Vineyard, Montauk or Maine.

  • Mannequin maker shifts to new showroom space

    Real Estate Deal Watch - Crain's New York Business 1 Feb 2016 | 9:00 pm

    Midtown / Park Ave. South - A company that manufactures and provides mannequins to retailers across the city is moving its midtown south showroom a few blocks away. Mondo Mannequins leased 4,500...

    To view the full story, click the title link.

  • Deal Preserves Apartments’ Affordability for 55 Years

    Multi-Housing News Online 30 Oct 2015 | 5:11 am

    Photo credit:

    Photo credit:

    By Dees Stribling, Contributing Editor

    Pacifica, Calif.—Ocean View Senior Apartments has traded hands, with National Church Residences selling the property to Bridge Housing for an unspecified price. The transaction will preserve Ocean View as an affordable housing property for seniors in Pacifica and pave the way for new capital improvements.

    In 2000, National Church Residences acquired the 100-unit Ocean View at the request of the City of Pacifica, with the goal of sustaining the property’s affordability. Since then, the nonprofit provided property management at Ocean View and raised funds for roof replacement and other improvements. Most recently, National Church Residences had been pursuing a refinancing of Ocean View to repay two maturing loans and address capital needs.

    Bridge will start renovations next month with new financing in place. That includes tax-exempt bonds, additional funding through California Housing Finance Agency, restructuring of existing debt with the San Mateo County and the Housing Endowment and Regional Trust, and the addition of low-income housing tax-credit equity.

    The planned renovations will replace aging building elements with more efficient and higher-performing alternatives; restore and enhance the physical condition of the building; and, according to Bridge, enhance residents’ quality of life. The recapitalization also provides funding to enhance on-site services. Residents will have access to programs such as wellness and nutrition classes and referral services, without charge.

    All current residents will be able to remain in their units for the long term, and new deed restrictions have been placed on the property to ensure rent restrictions will continue for 55 years. Ocean View is affordable to seniors whose annual incomes range from about $14,928 to $84,500 (minimum income standard to 80 percent of area median income, depending on household size), though 31 apartments will have additional subsidy provided by the Housing Authority of the County of San Mateo.

  • Suburban Dallas Apartments Up for Sale

    Multi-Housing News Online 30 Oct 2015 | 4:55 am

    By Adriana Pop, Associate Editor

    Dallas—Greysteel has been retained as exclusive advisor and agent for the sale of The Lakeshore, a 140-unit garden-style multifamily community in the Northwest Dallas suburb of Lake Dallas, Texas.

    The Lakeshore in Lake Dallas, Texas

    The Lakeshore in Lake Dallas, Texas

    Completed in 2015, the property offers 40 one-bedroom/one-bathroom units at 763 square feet, 36 two-bedroom/two-bathroom units at 1,080 square feet, 40 two-bedroom/two-bathroom units at 1,091 square feet, and 24 three-bedroom/two-bathroom units at 1,311 square feet.

    The community is conveniently located along Swisher Road, a high traffic thoroughfare which provides ideal accessibility to Interstate 35E, Dallas-Fort-Worth’s main north and south artery. Residents at The Lakeshore also benefit from the property’s proximity to the University of North Texas in Denton, which is educating over 36,000 undergraduate, graduate, and doctoral level students. Another attraction is the nearby Lewisville Lake, which features 183 miles of shoreline along with over 29,600 acres of navigable waters that offer a multitude of activities.

    Unit interiors feature wood-look vinyl flooring, ceiling fans, brushed nickel fixtures, walk-in closets, a desk nook with cabinetry, private balconies and patios with storage, washer and dryer connections, and black appliance packages with microwaves. Exterior amenities include a resort-style swimming pool, fitness center, business center, clubhouse, theater, BBQ grilling area, and garages.

    Greysteel’s multifamily investment sales team in charge with the assignment is led by Boyan Radic, Doug Banerjee, Andrew Mueller, and Ryan Hill.

    “The Lakeshore is one of only two Class A developments in the City of Lake Dallas in the past 10 years and the design was done by award winning BGO Architects along with the landscaping designed by Meeks Design Group (MDG),” Doug Banerjee, Greysteel director, said. “This property will allow a new buyer to come in and acquire a brand new asset on the highly trafficked Swisher Road extremely close to Lewisville Lake, which makes it a very desirable location for years to come.”

  • C&W Finds Buyer for Villas at Pine Hills

    Multi-Housing News Online 30 Oct 2015 | 3:21 am

    By Balazs Szekely, Associate Editor

    Villas at Pine Hills

    Villas at Pine Hills

    The Villas at Pine Hills multifamily community was recently sold. SCR Properties 3 LLC closed on the acquisition of the 96-unit property in a transaction valued at $5.85 million. Executive Director Jay Ballard and Senior Director Ken Delvillar with Cushman & Wakefield represented the seller, Villas at Pine Hills Partnership.

    Located on a 16.5-acre site at 5249 Champagne Circle in Orlando, Villas at Pine Hills is surrounded by a densely populated garden suburb northwest of the city’s core. Ridgewood Park Elementary and the Maynard Evans High School are both within walking distance from the community, which also offers easy access to a number of shopping and dining destinations. Completed in 1984, the community comprises two-bedroom, two-bathroom duplexes measuring 980 square feet. Each unit features a private driveway, direct access garage, a fenced patio and washer and dryer connections.

    Photo credit: Cushman & Wakefield

  • Ad firm takes a second floor in midtown south building

    Real Estate Deal Watch - Crain's New York Business 28 Sep 2015 | 10:00 pm

    Midtown / Park Ave. South - Lowe & Partners Worldwide is doubling its space at 386 Park Ave. South a year and half after signing a deal to move into the building. The advertising firm is taking the...

    To view the full story, click the title link.

  • Upper West Side goes upscale with new caviar bar

    Real Estate Deal Watch - Crain's New York Business 22 Sep 2015 | 10:00 pm

    Upper West Side - A 14-year-old caviar purveyor is expanding. Olma Caviar Boutique & Bar, which operates a location at Todd English’s Plaza Hotel Food Hall, has signed on for its first freestanding...

    To view the full story, click the title link.


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